The Master Cleanser detox diet was created by Stanley Burroughs in 1941 and is still popular to this day. The Master Cleanser involves drinking a mixture of fresh lemon juice, cayenne pepper, and grade B maple syrup. The Master Cleanser is said to eliminate waste that has built up in our bodies. Supporters of the Master Cleanser have credited it with helping them lose weight, increase energy, and even cure chronic diseases.

From the Master Cleanser book: "For the novice and the advanced student alike, cleansing is basic for elimination of every kind of disease. The purpose of this book is to simplify the cause and the correction of all disorders, regardless of the name or names. As we eliminate and correct one disease, we correct them all, for every disease is corrected by the same process of cleansing and building positive good health."

Maple Valley Syrup is the only brand maple syrup specifically named and recommended by Stanley Burroughs, author of The Master Cleanser.